Flipp’s Post Black Friday Review
Our latest report breaks down the biggest Black Friday and Cyber Monday trends from real user behavior across the Flipp app among US shoppers. See which categories surged, what products captured attention, and how shoppers navigated deals this season. Use these insights to benchmark your 2025 campaigns, and shape your promotional, pricing, and media strategies […]
The State of Grocery Report US
Flipp’s annual State of Grocery Report provides an assessment of how American shoppers approach their planning and purchase decisions for groceries and household essentials. We surveyed 3,000 household shoppers, who indicated that they are the primary decision maker for household shopping or equally share with another person. We partnered with Angus Reid Forum to distribute […]
Flipp Partners with Independent Grocers Alliance to Modernize and Support How Independent Grocers Compete and Grow
TORONTO, ON & CHICAGO, IL — [September 4, 2025] — Flipp, North America’s leading merchandising and media platform that powers over 1,600 retailers and brands’ digital shopping experiences, is proud to announce its strategic partnership with the Independent Grocers Alliance (IGA). This landmark collaboration aims to unlock high-impact digital transformation strategies for IGA’s 7,500+ global […]
11th Annual Circular Readership Study
Flipp’s Annual Circular Readership Report provides an assessment of how American shoppers use circulars in their shopping routines, for grocery and non-grocery categories. This report is the 11th edition and tracks 11 years of circular readership trends in the U.S.
Spring Home Improvement Trends Report 2025: U.S.
Flipp’s Spring Home Improvement Trends Report provides insights into how American shoppers are planning and shopping for home projects this spring.
AdAdapted Expands Partnership with Flipp to include Canadian Market; Desktop Web Inventory
Enhanced partnership will offer access to millions of high-intent shoppers, helping CPG brands win at the shelf AdAdapted, a consumer packaged goods (CPG) media partner revolutionizing advertising technology by turning pre-shop intent into awareness and action, today announced the expansion of its partnership with Flipp. Flipp, a digital shopping platform, allows retailers and brands to […]
Flipp and MEDIA Central Complete Transaction to Create Global Leader in Drive-to-Store Marketing
Flipp Operations Inc. (“Flipp”) and MEDIA Central Group (“MEDIA Central”) announced, effective November 5, the successful completion of their previously announced merger. The landmark transaction creates the global leader in drive-to-store marketing, serving thousands of blue chip retailers and brands across 27 markets and reaching over 400 million households. Effective immediately, the combined company will […]
Flipp and MEDIA Central join forces
Flipp and MEDIA Central are joining forces to become the global leader in “drive-to-store” marketing This combination offers a unified platform that helps retailers and brands shape shopper demand. Canadian technology company and leader in digital merchandising, Flipp Operations Inc. (“Flipp”) and MEDIA Central Group (“MEDIA Central”), European leader in drive-to-store, have joined forces. This […]
The NGA Show 2026
10th Annual Circular Readership Study
Uncover a decade of insights on Americans’ shopping habits. We surveyed 3,000 Americans who self-identify as the primary household shopper or share the responsibility equally with another person. This year’s study reveals transformative shifts in circular readership trends.