About Us

Flipp is a retail
technology company that is reinventing the way people shop.

Our Mission

We want to help shoppers provide for their families by making life more affordable.

We do that by working with the largest retailers and manufacturers in the world to help them transform their business to connect them with millions of shoppers through the next generation digital shopping marketplace. Our award-winning Flipp app is used by millions of shoppers every week to make better purchase decisions to save on their weekly shopping.

Our Culture

We have over 400 team members who are leaders, motivators, hustlers, coaches, creators and colleagues. We are driven by a set of values and principles that allow us to work together in a high-trust environment to solve the most difficult challenges in our industry. Together, we build the Flipp app, the Flipp web platform, an extensive distribution network, and a leading insights and analytics powerhouse among other innovative projects.

Our culture is at the center of everything we do. We’re honored to have been recognized through numerous accolades over the past three years.

Top Toronto Employer by

Our Executive Team

With a combined 100+ years of experience between them, our executive team is at the helm of driving our mission and vision.

Michael Silverman

Chief Executive Officer

Rick Neuman

Chief Product and Technical Officer

VIctor Wong

Chief Financial Officer

Sandy Scholes

Chief People Officer

Adam Halim

Sr. Vice President, Business Development​

Shane Pounder

Vice President of Operations and Marketing

Our Partners

Flipp digitally connects North America's best retailers and CPG manufacturers to millions of high intent shoppers each week. We are here to help our partners redefine how shoppers discover products and make purchasing decisions in a digitally driven world.

We help our retail partners connect with consumers to share savings and deals content while also providing analytics and insights to better understand consumer shopping behavior.

Learn how to enhance your sales and promotional story with Flipp today.