About Us

Flipp connects tens of millions of shoppers to retailers and brands
every week

Founded in 2007, Flipp is a technology platform that is reinventing the way people plan their weekly shopping trip.

Our Mission

We want to help shoppers provide for their families by making life more affordable.

The largest retailers and brands in North America use the Flipp platform to create, curate and distribute savings content to millions of highly-engaged shoppers every day.

Millions of shoppers across North America use Flipp as their primary weekly shopping tool to decide what to buy and where to buy.

With the recent acquisition of reebee, Flipp’s Shopper Consideration Platform offers platform improvements and the ability to reach even more households. For more information read here.

Our Culture

We have over 400 team members who are leaders, motivators, hustlers, coaches, creators and colleagues. We are driven by a set of values and principles that allow us to work together in a high-trust environment to solve the most difficult challenges in our industry. Together, we build the Flipp app, the Flipp web platform, an extensive distribution network, and a leading insights and analytics powerhouse among other innovative projects.

Our culture is at the center of everything we do. We’re honored to have been recognized through numerous accolades over the past three years.

Top Toronto Employer by

Our Management Team

MICHAEL SILVERMAN​

Chief Executive Officer​

Stella Fong

Vice President, People and Culture

Mandeep Dhother

Vice President, Engineering

ADAM HALIM​

Sr. Vice President, Product and Marketing

Garrett Royds

Sr. Vice President, Business Development​

Our Partners

Flipp digitally connects North America's best retailers and CPG manufacturers to millions of high intent shoppers each week. We are here to help our partners redefine how shoppers discover products and make purchasing decisions in a digitally driven world.

We help our retail and brand partners connect with consumers to share savings and deals content while also providing analytics and insights to better understand consumer shopping behavior.

Learn how to transform your merchandising promotion strategy with Flipp today.