Grocery shopping starts long before shoppers enter the store.

Our latest research explores how Americans plan, save and decide where to shop in an increasingly value-driven grocery landscape.

Based on a survey of 2,700 U.S. grocery shoppers, the report reveals that 97% are actively trying to save, while 93% plan their shop before heading to the store. Shoppers consider an average of 5 stores, (but visit just 2.2) highlighting the critical role of the pre-shop planning window in shaping where they ultimately shop.

This is part 1 of a two-part report series.

Coming in October: Part 2 explores The Planning Toolkit. Including retailer apps, shopping lists, circulars, coupons and loyalty programs, and looks ahead at the role of AI in grocery shopping.

Download the report below to explore the full findings.