Flipp (formerly Wishabi) was born in 2007 by former Microsoft engineers. We're backed by some of the largest venture capitalists and retail executives in the world. Our vision is a future in which consumers and retailers are connected. We feel that weekly shopping is too much work - too mundane - and we want shopping to be fun again. We want to make sure that consumers can save time, save money, and get the right product at the right time.