Product & Marketing

Product & Marketing at Flipp

Meet Flipp's Product & Marketing Team

About Us

Our Team

At Flipp, we are proud to be a Product-Led organization where success hinges on our product’s capacity to generate value for our users; shoppers, retailers, brands, and publishers. Every product leader is empowered to act as a mini CEO, steering cross-functional teams toward remarkable achievements. Here, you will have the autonomy to strategize, manage resources, and make pivotal decisions that propel the business forward and touch the lives of millions of shoppers daily. Join us, and lead the charge in shaping the future of shopping.

Teams that make up Product & Marketing:

Product Management

Our Product Management team drives product success from concept to launch, seamlessly aligning user needs with business objectives to ignite innovative solutions that captivate market demands.

Technical Product Management

Our Technical Product Management team champions product success from concept to launch, merging evolving user needs with business objectives to deliver cutting-edge, innovative solutions that meet market demands.

Product Design

Our Product Design team crafts intuitive and seamless user experiences through research, dynamic prototyping, and iterative design processes. Their cross-functional collaboration with the Product Development team ensures that our products meet the evolving needs and standards of our users.

Marketing

Our Marketing team oversees multiple marketing disciplines, including Lifecycle Marketing, Brand Communications, and Growth Marketing. Through data-driven insights, they implement B2C strategies to attract and retain shoppers, increasing lifetime return.

B2B Marketing

Our B2B Marketing team steers high-impact conferences and industry events, crafts and delivers compelling leadership content, and upholds our external B2B brand identity, fueling the success of our External Partnerships team in driving revenue growth.

Consumer Research

Our Consumer Research team leverages market research tools to generate valuable insights and fuel decision-making across all our company verticals.

Creative/Visual Design

Our Creative team at Flipp transforms ideas into impactful visual experiences, seamlessly aligning our brand and business objectives. They bring stories to life from concept to completion, through high-quality, on-brand results every step of the way.

The way we work

Growth & Mentorship

Attend voluntary ‘Lunch & Learns’ to dive into new territories and master new skills. Our exercise design sessions and Personal Development Fridays help you unlock new talents and strengthen your expertise while learning from others.

Team Collaboration & Strategy Sessions

Join our “Context Effectiveness Committee”, who are dedicated to innovating and improving flyer content, bringing ideas to life by collaborating with our Design and Analytics teams.

Innovation

Build new features and products using world-class technologies (Databricks & Thoughtspot) and powerful languages (Scala & Python), that respond to evolving consumer needs.

By the numbers

120+

people on our Product and Marketing teams

1 in 4

households are reached by our products

1M^th

flyer created in March 2024

1700+

Partners across Canada & USA (Brands & Retailers)

A look inside teams at Flipp

“I’m always proud to share that I wake up excited to collaborate with my amazing peers at Flipp. Our culture fosters creativity and innovation, making every day an opportunity to build solutions that are meaningful and engaging to our audience.”

Judy Chun

“From day one, Flipp has been genuinely invested in my career growth, taking the time to understand my goals and aligning them with exciting opportunities within the company.  This commitment has enabled me to contribute across diverse teams, keeping me continuously challenged, learning, and evolving alongside Flipp.”

Rachel Vargas

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