Flipp’s annual State of Grocery Report provides an assessment of how Canadian shoppers approach their planning and purchase decisions for groceries and household essentials.
We surveyed 4,200 household shoppers, who indicated that they are the primary decision maker for household shopping or equally share with another person. We partnered with Angus Reid Forum to distribute the survey and ensure a balanced and weighted sample according to the latest census data.
Flipp allows retailers to deliver shopping experiences to millions of households across North America each week.
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